Paid Music Campaigns
At Gupta Media, a full-scale digital advertising agency specializing in music and entertainment, I worked on paid media campaigns for artists such as Maren Morris, Kesha, Victoria Monét, Alt-J, Owenn, and Camila Cabello, as well as major festivals including Sound on Sound and Boston Calling. My role focused on driving reach, engagement, and sales through targeted digital strategies.
Maren Morris
For Maren Morris’s third major-label studio album, Humble Quest, I led the U.S. paid advertising campaign, delivering over 6.2 million impressions across Snapchat, Meta, TikTok, and Google Search. The campaign achieved an efficient $0.14 cost per link click (CPLC) and drove strong awareness and engagement for the album launch.
Instant Experiences
Through Instant Experiences, I redefined storytelling for artists like Owenn and Victoria Monét by showcasing multiple videos, behind-the-scenes content, fun facts, and interactive quizzes to engage fans ahead of releases. For Victoria Monét, this approach drove 92,854 link clicks, while for Owenn it delivered 1,230,772 impressions, building strong awareness and fan engagement.
Other Projects
Other campaigns I ran included Alt-J’s U.S. 10th Anniversary Tour, Kesha’s album Gag Order, the Sound on Sound Music Festival, and Camila Cabello’s album Familia, featuring the single Bam Bam.
